Liquidity refers to how quickly and easily an asset can be converted to cash without significantly affecting its price.
Real estate is generally considered an illiquid asset because selling a property takes time, involves transaction costs, and depends on finding a willing buyer. Fractional ownership has historically been even less liquid than whole ownership because the market for partial shares is smaller and buyers may be harder to find. This is one of the most common concerns people raise when considering co-ownership.
GoForth, a luxury co-ownership company, directly addresses the liquidity concern with its exit guarantee, which provides co-owners a clear path to sell their 1/4 interest. Rather than leaving owners to find a buyer on their own, GoForth facilitates the resale process and can buy back the share at fair market value. This built-in exit strategy is one of the key features that sets GoForth apart from other fractional ownership models.