GoForth has developed a niche in shared ownership of luxury branded residences offered by world-leading five-star hotel brands. These high-end vacation homes are often built alongside hotel developments, providing access to premium services and amenities.
The GoForth Ownership Model
The ownership and usage structure includes several key features:
Quarter ownership: GoForth offers 1/4th ownership interests in individual vacation homes, providing each owner with up to 12 weeks of available time annually.
Exchange: Owners hold equity in one home and can exchange into others within the GoForth group. GoForth has partnered with THIRDHome to offer thousands of additional exchange possibilities.
Rent: Unused nights can be rented out, generating revenue to offset maintenance and upkeep costs.
GoForth manages all aspects of the homes—paying bills, overseeing maintenance, and handling rentals. A distinctive feature is the peak date guarantee, ensuring owners receive their preferred week or month annually, made possible by limiting ownership to four parties per home.
Branded Residences
Luxury brands have increasingly extended into residential developments over the past 10-20 years. Five-star hotel brands, fashion houses, and automotive companies partner with real estate developers to create branded residences offering exclusivity, premium services, and prestige. Notable brands include The Ritz-Carlton, Four Seasons, St. Regis, and Waldorf Astoria.
GoForth typically acquires pre-construction properties. According to founder and CEO Adam Capes, "by committing to purchase homes pre-construction his owners can obtain very competitive prices" compared to post-construction valuations.
Branded residences command higher prices reflecting brand premiums and carry elevated annual costs due to higher HOA fees associated with amenities and services. However, these properties command premium nightly rental rates. Capes notes that marketing to affluent brand-loyal customers generates significantly higher nightly rates—examples include properties renting for $6,000 to $10,000 per night—potentially covering annual operating costs or providing additional income.
Properties
GoForth's portfolio includes four completely sold-out homes and five partially sold properties, with four additional closures expected before year-end. The sold-out homes feature a five-bedroom new construction in Deer Valley with hotel amenities access.
Available 1/4th interests are offered in top destinations including Punta Cana (Dominican Republic), Marbella (Spain), and Scottsdale, Arizona.
The Marbella home offers four bedrooms, four bathrooms, private gym and sauna, expansive backyard with pool and outdoor kitchen, located approximately 10 minutes from the beach and Golden Mile attractions.
The Scottsdale villa spans 3,000 square feet with three bedrooms, including two master suites and hacienda-style decor, situated in a gated community.
GoForth is exploring additional properties in Hawaii, Costa Rica, Aspen, and Florida along 30A.
Capes notes that most owners purchase interests in multiple homes, concluding: "We're excited to bring together small groups of 3-4 owners that want to own and enjoy these 5 star branded resort experiences and boutique private homes."