Every GoForth destination starts the same way: someone on our team falls in love with a place, then we spend months figuring out whether that feeling can become a real home for real families. But falling in love isn't enough on its own. We're also looking hard at the fundamentals, price trajectories, what drives demand, and how each market is actually performing right now. The best destinations are the ones where the lifestyle and the numbers both make sense.
Right now, we're in that early, exciting stage with five areas of interest at once, each one genuinely different, each one with its own case for why it belongs in the portfolio next.
Here's a closer look at what has our attention.
Florida’s Gulf Coast
Florida isn't just about theme parks or spring break energy, it's about powder-soft sand, water that’s the color of sea glass, and a pace of life that makes you forget what day it is. Siesta Key has that in tenfold, and 30A brings the same easy elegance with a little more small-town charm woven in. Think bike rides before breakfast, dinner reservations you don't need to rush to, and a beach that photographs better than you do.
The numbers back up the feeling. While Florida's broader coastal market has stabilized at the mid tier, the luxury segment on Siesta Key has held remarkably firm, with high-end single-family sales staying active and marketing timelines that reflect a healthy, balanced market rather than a soft one. 30A has seen a similar pattern, with high-net-worth buyers from cities like Atlanta, Nashville, and Chicago continuing to drive demand for a coastline with limited new inventory coming online.
Hilton Head, South Carolina
If you've spent time in the Lowcountry, you already understand the pull. If you haven't, imagine live oaks draped in moss, marsh views at golden hour, and a golf scene that draws serious players from everywhere. Hilton Head has a way of making luxury feel unhurried instead of flashy, which is exactly why the families who love it tend to keep loving it for decades.
Market-wise, Hilton Head has a structural advantage most coastal towns don't: it's a barrier island with genuinely limited land, and development restrictions keep new supply naturally in check. That scarcity, paired with steady out-of-state buyer demand, has kept the luxury pockets holding firm on price even while the broader housing market has normalized.
Vail, Colorado
Everyone knows Vail in the winter, powder days, but very few know what Vail becomes in July: wildflower meadows, alpine hikes, and evenings on a patio with the kind of view you can't stop photographing. A home here isn't a ski trip, it's a four-season answer to "when can we get back to the mountains."
Vail's real estate story is one of the more compelling in the Rockies right now. The luxury segment, properties north of $3 million, has kept demand steady even as the broader market shifts, and buyers at the top end have continued paying close to full ask. Limited land and a fixed development footprint mean Vail rarely sees the kind of oversupply that softens value elsewhere in ski country. This is a big part of why it's stayed one of Colorado's most resilient luxury markets over the past decade.
The Dominican Republic
We'll be honest, we're a little biased here. We already have owners enjoying two developments in the DR, and we've watched firsthand what it does to a family's relationship with the ocean. Championship golf, water that stops conversations mid-sentence, and a market that still has real room to grow. The question isn't whether the DR works, we know it does. It's whether it's time to give more families access to it.
The broader market data backs up what we've seen on the ground. The country welcomed a record number of visitors last year, and that tourism boom is translating directly into property demand along the coast. Cap Cana in particular is projected to see some of the strongest price growth in the region over the next five years, and per-square-meter pricing there still sits meaningfully below comparable markets like Miami or Cancún, which tells us there's real room left to run.
St. George, Utah
This one surprises people, and then it doesn't. Red rock canyons out your back door, Zion National Park close enough for a spontaneous afternoon, and a Southwest luxury scene that's growing fast for good reason. St. George is for the family that wants their getaways to feel like an adventure, not just a change of scenery.
The growth story here is hard to ignore. St. George has been one of the fastest-growing metro areas in the country for the better part of a decade, and that momentum hasn't slowed down. The luxury tier has seen sales volume climb sharply over the past year even as the overall market has become more balanced. This is a clear sign that high-end buyers are moving with real confidence.
What Comes Next
Five very different places, five very different reasons to love them, and five markets that all pass the test we care about most: real demand, real scarcity, and real staying power. Whichever direction we go, the goal stays the same: giving families a real foothold in a place worth returning to, again and again. We'll keep sharing what we learn as we get further into scouting each one!