Brand Guide

How GoForth looks and sounds

The GoForth brand is defined by what's actually deployed. Color tokens are read live from src/app/globals.css — when engineers change those values, this page updates automatically. Voice, photography, logos, and audience guidance are editable in Keystatic.

Palette

Colors

Tokens read live from src/app/globals.css. Change them there and this page updates automatically.

--color-background

background

#FFFFFF

Tailwind: bg-background / text-background

--color-foreground

foreground

#171717

Tailwind: bg-foreground / text-foreground

--color-warm

warm

#FAFAF9

Tailwind: bg-warm / text-warm

--color-dark

dark

#0A0A0F

Tailwind: bg-dark / text-dark

--color-navy

navy

#051A2E

Tailwind: bg-navy / text-navy

--color-navy-light

navy light

#0A2A44

Tailwind: bg-navy-light / text-navy-light

--color-accent

accent

#A67C2E

Tailwind: bg-accent / text-accent

--color-accent-hover

accent hover

#8B6824

Tailwind: bg-accent-hover / text-accent-hover

--color-accent-bg

accent bg

#C9A96E

Tailwind: bg-accent-bg / text-accent-bg

--color-muted

muted

#A3A3A3

Tailwind: bg-muted / text-muted

--color-body

body

#525252

Tailwind: bg-body / text-body

--color-heading

heading

#171717

Tailwind: bg-heading / text-heading

--color-card-border

card border

#F5F5F5

Tailwind: bg-card-border / text-card-border

--color-divider

divider

#F5F5F5

Tailwind: bg-divider / text-divider

Type

Typography

Headings

Georgia bold — applied via the serif constant exported from src/components/sections/index.tsx.

H1 · 60px

Live the life your success made possible

H2 · 48px

A smarter way to own

H3 · 30px

Where will you go?

H4 · 20px

Owner to home ratio

Body

Inter, loaded via next/font/google in src/app/layout.tsx.

Lede · 18px

Luxury residences with a modern approach to co-ownership, designed for how you actually travel and invest.

Body · 16px

Each owner gets twelve weeks per year. Book through the owner portal. First-come, first-served with a fair rotation system for peak periods and holidays.

Small · 14px

Annual operating costs split four ways, typically $15K to $25K per owner per year.

Eyebrow · 12px

Live fully. Invest wisely.

Registered font tokens

--font-sans: var(--font-inter)

Iconography

Icons

Two icon sets, shared from src/components/icons/feature-icons.tsx.

Feature icons (32×32)

vertical-bars

plus

stacked-lines

ascending-bars

mountain

wave

compass

arrow-up

bar-1

bar-2

bar-3

home

golf-flag

key

sun

location-pin

Step icons (24×24)

phone

suitcase

handshake

calendar

home

key

check

sparkles

video

Components

Buttons

Primary (Navy)

bg-navy text-white hover:bg-navy-light

Accent (Gold)

bg-accent text-white hover:bg-accent-hover

Outline

border-navy text-navy

Ghost

text-accent hover:underline

How we sound

Voice & Messaging

Executive coach, not life coach. Warm but never fluffy. Analytically rigorous but never cold. Like a conversation with your wisest friend over wine about what really matters in life. Use the dual-track pattern: headlines lead with aspiration, subheads validate with numbers, body weaves both. Lead with the dream life; back it up with appreciation, rental income, and exit guarantee. Words to use: dream life, transformation, intentionally chosen, not someday — now, permission to prioritize joy. Words to avoid: vacation home, investment opportunity, luxury lifestyle, fractional timeshare, world-class, best-in-class.

How we shoot

Photography

Outdoor settings, illuminated by natural light. Capture travel moments, joy, and togetherness — three generations under one roof, the kitchen island after a ski day, the deck at golden hour. Avoid stock-y "luxury lifestyle" framing, manicured staged interiors with nobody in them, or pure-product shots. People in the frame, candidly placed.

Who we serve

Audience

Sarah

Primary — Female Decision-Maker, age 53–56

“Lifestyle is the priority.”

VP / C-suite, $3–8M income, $500K+ household. Working mom, adult children scattered. Wants a gathering place for family, authentic experiences, smart stewardship. Lead with Track 1 aspiration.

Steve

Secondary — Male Decision-Maker, age 56

“Smart investment should improve quality of life.”

Analytical exec, married with kids. Wants an elegant solution that just works — direct flights, presence with family, no surprises. Lead with Track 1 but validate quickly with Track 2.